About Us
Your Best Partner In Hyper-targeted Direct Marketing Since 1999

The Story of Us
1999 – The Foundation
Mr. Derrick Lim founded Card Express Pte Ltd, partnering with Fuji Xerox. Together, they became the first printer in Singapore to specialize in serving the real estate industry. Under Derrick’s leadership, Card Express Pte Ltd quickly became the go-to printer, producing over 45% of the business cards needed by local agents.
2003 – Establishing RPI
Realtors Printing Ideas (S) Pte Ltd (RPI) was established, solidifying our foothold in the industry. We set up one-stop-shop bases within estate agencies, allowing us to offer real estate agents unparalleled service and support. Our product and service range quickly expanded to over 30 types, enhancing our ability to drive new leads for our cherished realtor clients and agencies.
2009 – Embracing Innovation
RPI invested in a collaboration with Tuna Media, a mobile marketing company that would play an integral role in our direct marketing strategies for both local and regional projects. This partnership marked our commitment to staying at the forefront of marketing innovation.
2013 – A Strategic Alliance
By invitation, RPI became an authorized partner of SingPost. This alliance significantly boosted our outreach capabilities and allowed us to lower existing prices for our clients, further cementing our reputation as a trusted partner in the industry.
2014 – Growing Stronger
We moved to a larger facility, equipped with warehouse, production, and storage facilities, to better meet the growing demands of our clients. This move marked a new chapter in our journey, enabling us to scale our operations and serve our clients more effectively.
2015 – Expanding Horizon
RPI officially launched its B2B division, designed to better serve the needs of corporate clients on a national scale. This expansion allowed us to bring our expertise to a wider range of industries, driving growth and innovation across multiple sectors.
2019 – Precision to Marketing
We introduced our bull’s eye profiling system, a golden key to direct marketing success. This advanced system was completed and implemented to enhance our ability to target and engage with the right audiences, driving even greater results for our clients.
2020 – Overcoming the Pandemic
The COVID-19 pandemic brought unprecedented challenges, especially during the circuit breaker when businesses across Singapore were unable to operate. Despite these difficulties, our management team demonstrated impeccable control and streamlined operations, enabling us to pull through the crisis stronger than ever.
2021 – A V-Shape Recovery
In 2021, we achieved a remarkable V-shaped recovery, expanding our manpower and sales. Mr. Derrick Lim’s incredible vision and leadership were instrumental in this success, as he continued to expand the team while many others were still struggling to regain their footing in the market.
2023 – Celebrating 20 Years of Leadership
We celebrated 20 years as a real estate marketing authority. RPI has become a well-known brand among agents, and we are far from done. We continue to push boundaries, innovate, and bring even better products to create more value for our customers and their clients.