About Us

Our Story

A Partner Built for the Real Estate Industry

RPI’s roots go back more than two decades, beginning as one of Singapore’s earliest printers dedicated specifically to property agents. As the real estate landscape evolved, so did we – expanding from print production into mailing, distribution, warehousing and data-driven targeting.

By establishing service points inside agencies and forming strategic partnerships across the industry, RPI became a trusted name among agents, teams and developers.

Today, we remain one of Singapore’s most specialised real estate marketing partners – combining experience, innovation and reliability to help agents reach more homeowners with confidence.

Our History

The Milestones That Shaped Who We Are

1997

Early Foundations

Mr. Derrick Lim founded Card Express Pte Ltd in partnership with Fuji Xerox, becoming the first printer in Singapore dedicated to serving the real estate industry. Under Derrick’s leadership, Card Express grew rapidly – producing more than 45% of all business cards used by property agents at the time and establishing itself as the industry’s go-to printer.

1997

2003

Establishing RPI

Realtors Printing Ideas (S) Pte Ltd (RPI) was officially formed, strengthening our foothold in the real estate sector. We set up one-stop service points within property agencies, giving agents direct access to printing and marketing support. Our product range expanded to more than 30 specialised offerings, enabling us to drive stronger lead generation for agents and agencies alike.

2003

2009

Embracing Innovation

RPI invested in a collaboration with Tuna Media, a mobile marketing company that played a key role in our direct marketing strategies for both local and regional projects. This partnership marked a major step in our commitment to staying ahead of industry trends and adopting innovative marketing technologies.

2009

2013

A Strategic Alliance

By invitation, RPI became an authorised SingPost partner – a significant milestone that expanded our mailing capabilities, improved delivery accountability, and allowed us to offer more competitive pricing. This alliance cemented RPI’s position as a trusted marketing partner within the industry.

2013

2014

Growing Stronger

To support rising demand, we relocated to a larger integrated facility equipped with production, warehousing and storage capabilities. This move strengthened our operational capacity, allowing us to scale long-term campaigns and serve clients more efficiently.

2014

2015

Expanding Horizons

RPI launched its B2B division to support corporate clients across Singapore, bringing our marketing expertise to a broader audience. This expansion opened new opportunities and diversified our service capabilities across multiple sectors.

2015

2019

Precision in Marketing

We introduced our Bull’s Eye Profiling System – an advanced targeting framework that significantly improved the accuracy and effectiveness of direct marketing efforts. This system became a cornerstone of our ability to help agents reach the right audiences with greater precision.

2019

2020

Overcoming the Pandemic

The COVID-19 pandemic created unprecedented challenges. During the circuit breaker, when many businesses were unable to operate, our management team demonstrated strong leadership and operational discipline. Streamlined processes enabled us to stabilise quickly and emerge from the crisis stronger than before.

2020

2021

A V-Shaped Recovery

RPI achieved an impressive V-shaped recovery, expanding both manpower and sales. Mr. Derrick Lim’s vision and resilience played a pivotal role as the team continued to grow while many others were still navigating the difficulties of the pandemic aftermath.

2021

2023

A Milestone Year

RPI marked 20 years since its establishment – a significant milestone that reflects long-standing trust, industry expertise and commitment to supporting Singapore’s real estate professionals.

2023

Today

Innovating for the Future

RPI continues to push boundaries with improved data tools, digital solutions and end-to-end real estate marketing systems. With deeper capabilities across print, mail, distribution and analytics, we remain committed to delivering greater value, stronger results and modern marketing solutions for property agents and developers.

Today

Why Choose Us

What Makes RPI Singapore’s Trusted Real Estate Marketing Partner

  • Real estate specialists with 20+ years’ experience
  • One-stop marketing execution - print, mail and distribution
  • Data-driven targeting to reach high-potential homeowners
  • In-agency consultants for direct support
  • Reliable long-term mailing cycles
  • Trusted industry partnerships, including SingPost
  • Proven track record with agents, teams and developers

Our Team

The Visionaries Behind RPI’s Growth

Derrick Lim

Founder & CEO
A pioneer in Singapore’s real estate marketing industry, Derrick has grown RPI from its beginnings into a trusted partner known for operational excellence and innovation. His vision and leadership have guided RPI through major industry shifts, strategic partnerships and strong post-pandemic recovery.

Charlene

Agency Support Lead
Leading RPI’s team of in-agency consultants, Charlene provides hands-on assistance to property agents across campaign planning, targeting and design. Her understanding of agent needs and real estate workflows allows her to offer practical, effective guidance.

Venus

Operations Manager
Overseeing production, warehousing and mailing cycles, Venus ensures every campaign is executed with precision and timeliness. With deep experience managing high-volume workflows, she maintains the operational discipline that RPI is known for.

Aaliyah Odling

Data & Targeting Specialist
Specialising in homeowner profiling and campaign segmentation, Aaliyah supports agents with insights that strengthen their outreach. Her expertise enables agents to reach high-potential homeowners more effectively and maximise marketing results.

Get in Touch

Partner With a Team Built for Property Agents

Speak with us to explore how RPI can support your next campaign – from printing and mailing to data-driven targeting and long-term prospecting strategies.

Speak to Our Team
A diverse team collaborates on business strategy around a table with laptops and documents.